Using the Marketing Digital Media Platform as a Marketing Media for UMKM

Abstract

The Covid-19 pandemic that occurred globally certainly had an impact on various sectors, especially in the economic sector. Moreover, UMKM, which are the backbone of the national economy, have also been seriously affected by the Covid-19 pandemic, not only in terms of production and income, but also the number of workers that must be reduced due to this pandemic. This service uses the method of observation, interviews, lectures and discussions with the Village Head Anjir Pasar Kota 1 and UMKM players to get information related to marketing and sales during the Covid pandemic. The results of the service through video on digital marketing for marketing and support for sales revenue, the response from the community of UMKM players really feels that they are being given insight into the importance of digital marketing for current and future pandemics, UMKM players only need to learn a little about the latest technology about use social media. The response from the Village Head Anjir Pasar Kota 1 felt helped by holding this kind of service, because he felt that this kind of service was very necessary.